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Tibo Sottiaux, head of ChatGPT and Codex at OpenAI, predicts that agents will handle most internet actions soon, the model picker will disappear, and people should build assuming models will be 10x better in a year. He also argues that complex agent architectures are a passing phase and that taste—understanding users and knowing what good looks like—will matter more than technical skills like typing speed.
- Agents will soon take most actions on the internet, forcing every product team to decide whether to build for them; Notion's MCP server launch caused system strain and forced economic rethinking.
- Models will improve at "incredible" rates in speed and cost over the next year, so builders should design as if today's capabilities are 10x worse than what's coming, not optimize for the present.
- Complex agent loops and graph architectures are a temporary solution—as models get better, larger single agents can handle what previously required teams, making intricate setups obsolete.
- The OpenAI plugin ecosystem could be a major opportunity: plugins get revenue share when users spend tokens, and ChatGPT recommends them to 1.2 billion users based on retention and quality.